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  • Industry Study Banking in Romania

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  • The Depreciation of Passenger Cars

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Processed Meat Market in Romania

Many Romanian meat companies have a vertical integration strategy. In order to control the quality of meat products, most of the largest meat processers in Romania developed their own meat production units, own farms or own distribution network. For example, Cristim Group consists of Eco-ferm farms, Recunostinta Prodcom Impex processing plant and Cristim 2 Prodcom distribution network. These three companies cover the entire meat processing chain and place the group in leading position.
Next to the vertical integration of the activities, the charcuteries from Romania expanded in activities that require a similar logistic base with the one they already had. For example, Unicarm is active in the dairy and bakery industries and Angst Ro is present in the animal food and dairy markets. Diana SRL is also active in dairy area.
On a market where most of the players try to improve their position by widening their network and opening new stores, Caroli Group decided to consolidate its place through the joint venture with Tabco Campofrio.
As regards consumer behavior, during the past two years, Cris Tim was, by far, the preferred brand of the Romanians. Campofrio came second until the third quarter 2010, when it was surpassed by Caroli. Starting the first quarter of 2011, the consumption preferences changed in Aldis favor, which now ranks second.

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Beer Market in Romania

The beer market faced a 3.5% decline in 2010, due to the weak purchasing power caused by the macroeconomic turmoil. Two types of packaging – PET and can – managed to grow their share.
The four multinational brewers (Ursus Breweries, Heineken Romania, Bergenbier and URBB) and the two local ones (Romaqua and European Drinks) still dominate the Romanian beer market, with a share of 90%.
The weak evolution registered by the beer consumption in the last couple of years forced Heineken Romania, Bergenbier and Ursus Breweries to close some of their production facilities, while others chose to consider exporting to foreign markets.
In terms of promotion, brewers struggled to find and develop the most appealing communication platforms for consumers, coupled with special entertainment experiences, centered on music shows, sport events and lifestyle trends. The on-line environment is used intensely by brewers.
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Competitive Intelligence Banking in Romania

september 2010

Banks in Romania continue to face high provisions costs and an increasing non-performing loans ratio. Although the main competitors on the market reported profits for the first semester of the year, ROE at system level declined to -1.58% in June 2010 from 5.96% in March 2010. In the last 3 months, banks became more aggressive in their fight for market share, developing offers in order to attract clients from competition. Promotional activity was more intense, with focus on cards – segment with a significant development potential. In June 2010, the total number of valid cards in circulation reached 12.97 million units. Development of branch networks is no longer a priority for most of the banks, while alternative distribution channels are gaining ground, given the lower costs and the changes in the consumers’ behavior. Nevertheless, banks such as BCR, Banca Transilvania or GE Garanti Bank continued to open new branches.

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Industry Study Banking in Romania

august 2010

Compared to other states in the region, Romania has a low bancarization level. The total value of assets and loans granted to population still hold a low share in GDP. For example, loans for house purchasing represent only 4.9% of GDP, compared to over 10% in other countries in the region. Loans granted to population followed a decreasing trend in 2009, consumer loans being the most affected segment. On the other hand, deposits constantly increased, influenced by advantageous interest rates on the market and a more prudent spending behavior of the population.
Loans granted to companies followed the same declining trend, despite efforts for increasing lending especially on the SMEs segment. Transactions with cards increased in the last year in both value and number, while the gap between the average value of transactions made with credit cards and the average value of transactions made with debit cards has significantly lowered.

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The Depreciation of Passenger Cars

february 2010

The automotive market entered a declining trend in 2008, being strongly influenced by the economical downturn. In 2009, sales of new passenger cars declined by 52.1%, reaching about 130,000 units. Analysis of data regarding the car registrations shows that the second-hand market was less affected. Registrations of second-hand passenger cars decreased in 2009 by 12.7%, compared to a decrease of 59.4% in new passenger cars registrations. Under the conditions of a declining market, the depreciation of passenger cars seems to have accelerated in the last 12 months. Compared to the results of the analysis made in January 2009, the average depreciation of a passenger car after the first year of use increased. After 5 years of usage, the depreciation of a car may reach up to 61.2%, with significant differences between brands and models. For example, cars under the Skoda brand seem to have the lowest depreciation rate after 5 years of usage.

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Competitive Intelligence Financial Leasing in Romania

december 2009

In the first 9 months of 2009, the leasing market in Romania registered a dramatic decrease of 74.1% against the same period of the last year. The decline was caused mainly by the decrease of vehicle sales and the difficult situation on the constructions market. If in the first half of the year, the main competitors were focused on repossessing goods from late payers, in the last months lessors switched focus towards reselling these goods. In terms of lending conditions, some of the most important market players adopted a similar strategy for the end of the year: they actually replaced standard offers with promotional ones, providing clients with reduced interest rates.

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Processed Meat Market in Romania

october 2009

During 2003-2008, the processed meat and canned meat market increased with a compound annual growth rate of 6.0%, reaching its maximum volume in 2006. In 2007 and 2008, the market registered a progressive decrease, reaching by the end of 2008 to 299 thousand tons and 772 million euro. In terms of foreign trade, Romania is net exporter of poultry and other meat products and net importer of sausages, salami and similar products. In terms of geographic distribution, meat-processing companies are located mainly in the counties with a large number of animals. Prahova, Ilfov and Bucharest are the only areas where the allocation of meat processing companies was made based on the access to distribution channels and the development degree of the region. The main market competitors are vertically integrated both upstream (suppliers of meat) and downstream (distribution channels).

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